The ongoing argument between SEO and social media marketing is one that continues to be discussed and contemplated by many business owners. Both forms of online marketing have their pros and cons, but which one can really turn a business around? Many business owners are taking a look at both forms of marketing to find the most cost-effective way to create new leads, increase traffic and grow their sales. Here are some of the key benefits to each type of online marketing.
Search Engine Optimization
SEO is a form of search engine optimization, which means optimizing the content of your website for search engines. By using SEO techniques, you can increase your rankings in search engine results. SEO is great for getting backlinks to your website and making sure that your site is included in the search engine’s databases. Social media marketing, on the other hand, is more of an offshoot of SEO, and it works off of social media platforms such as Facebook, Twitter, YouTube and more.
Online Marketing Campaign
SEO marketing is a vital component of an online marketing campaign, but social media marketing can work hand-in-hand with SEO to really give your company a noticeable edge over your competitors. SEO can help to increase the traffic to your website and help to generate leads, but social media marketing can get your brand out there in front of your target audience, which is the real boost to any business. Using both types of online marketing can give you an advantage in your particular industry, and can really give your business a leg up on your competitors.
Social Media Marketing
With social media marketing, you not only get your brand in front of your target audience, but you also get a leg up on your competition. If you are able to design a compelling social media marketing campaign, it can do wonders for your business, bringing you in front of your target audience and boosting your brand. SEO can help you get those leads and potentially convert them into sales, but without social media marketing your SEO efforts will have little impact. Without SEO and a compelling business message, it’s doubtful that your business can make it through. So while SEO can definitely give you the advantage of having higher search engine rankings, social media marketing can boost your business and gain leads at the same time.
SEO Marketing
SEO marketing is a necessity these days. It’s critical for any business to be visible to their target market, but many business owners struggle with finding the balance between SEO and social media marketing. Too much SEO and not enough social media can mean lost time and money. Not only is it imperative for your brand to be present in all corners of the world, but businesses need to work smart and compete effectively. SEO isn’t always a sure thing, but when done correctly it can provide business owners with a competitive edge.
Social Media Marketing Campaign
A great way to start your social media marketing campaign is by using YouTube. YouTube is an amazing tool for business marketing because it allows your business to build trust and brand recognition while gaining exposure. Social media is about more than just blogging or creating a website, it’s also about how you treat your customers, followers. You want to make sure that you’re able to engage with your customers on a personal level, this builds customer loyalty and can even lead to a loyal following of others who see you as an expert. This relationship can then translate to increased sales, and ultimately more profit.
Google has recently taken measures to begin blocking websites from Google’s search results if they are found to be doing anything that is against its terms of service. This has begun to create a new type of competition for social media marketing. If you want to ensure your business gets the most visibility and overall exposure, you’ll need to make sure you take part in SEO. However, you want to make sure you do it in a way that helps your business instead of hurting it.
Social Media Marketing Tips
One social media marketing tip that is not discussed as much is Twitter. Twitter can be a difficult platform to use in some ways, but once you get the hang of it you’ll be able to generate tremendous results for your business. One thing to remember about Twitter is that there are 140 characters that you have to use. This can be difficult for SEO purposes, so always make sure you’re using SEO friendly tools to help you gain exposure in order to have the best possible chance of being found in search results. Search engines are getting smarter all the time and with social media marketing you’ll definitely want to be on the leading edge of things.